Our products
Gentle care, from the first wipe to the first bath.
Every Novel product in detail: what it's for, what's inside, how to use it and where to buy it.
The Novel baby range
Everything baby's skin needs, nothing it doesn't.
Hover a pack to open it. Every product is formulated for delicate baby skin in our own lab.
Baby wipes
Baby care
Baby essentials
Product details
Know exactly what you're buying.
What each product is for, what's in it, how to use it and where to get it.
What's inside
Nothing hidden. Tap to see what's inside.
Key ingredients in each Novel product, explained in plain words. The full list is printed on every pack.
The wipe test
Pull it. Stretch it. It holds.
Novel wipes are extra thick and stay moist to the last sheet, thanks to the resealable lid. Try it below.
Extra thickA thick sheet for a confident clean.
Stays moistThe resealable lid locks moisture in.
Soft on skinGentle enough for newborn skin.
Gentle pull
Illustration of the wipe for demonstration.Product finder
Not sure which one? Find out in three taps.
Tell us about your baby and what you need. We'll suggest the right Novel product.