माँ का भरोसा · A mother's trust
India's
best-selling
baby
wipes.
One
gentle
pull.
Novel baby wipes are made in our own Mysuru and Manesar factories — paraben-free, alcohol-free and pH-balanced for newborn skin. Over 2 million packs reach Indian homes every month.
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Novel moments
Made for little moments.
0 packs reaching Indian homes today
Estimate based on our average of 2 million packs a monthParents keep coming back. That's the whole story.
Our 80-wipe packs hold 4.4★ from over 4.28 lakh ratings on Flipkart, and 4.3★ on Amazon and Meesho. More than a million families have ordered again — no proof matters more than a second order.
packs sold every month
parents who ordered again
on Flipkart, from 4.28 lakh+ ratings
pouches of monthly capacity
The Novel baby range
Everything baby's skin needs, nothing it doesn't.
Hover a pack to open it. Every product is formulated for delicate baby skin in our own lab.
The whole range · tap any product
A day with Novel
From the first bath to the last cuddle.
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Everything a parent wants to know, in one place.
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