What we left out
If it isn't good for a newborn, it isn't in the pack.
माँ का भरोसा · A mother's trust
India's
best-selling
baby
wipes.
One
gentle
pull.
Novel baby wipes are made in our own Mysuru and Manesar factories — paraben-free, alcohol-free and pH-balanced for newborn skin. Over 2 million packs reach Indian homes every month.
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0 packs reaching Indian homes today
Estimate based on our average of 2 million packs a month#1 Best seller in baby wipes
Parents keep coming back. That's the whole story.
Our 80-wipe packs hold 4.4★ from over 4.28 lakh ratings on Flipkart, and 4.3★ on Amazon and Meesho. More than a million families have ordered again — no proof matters more than a second order.
0M+
packs sold every month
0M+
parents who ordered again
0★
on Flipkart, from 4.28 lakh+ ratings
0Cr+
pouches of monthly capacity
The Novel baby range
Everything baby's skin needs, nothing it doesn't.
Hover a pack to open it. Every product is formulated for delicate baby skin in our own lab.
Baby wipes
Baby care
Baby essentials
What's inside
Nothing hidden. Tap to see what's inside.
Key ingredients in each Novel product, explained in plain words. The full list is printed on every pack.
The wipe test
Pull it. Stretch it. It holds.
Novel wipes are extra thick and stay moist to the last sheet, thanks to the resealable lid. Try it below.
Extra thickA thick sheet for a confident clean.
Stays moistThe resealable lid locks moisture in.
Soft on skinGentle enough for newborn skin.
Gentle pull
Illustration of the wipe for demonstration.Product finder
Not sure which one? Find out in three taps.
Tell us about your baby and what you need. We'll suggest the right Novel product.
Made for both of you
For baby's skin. For mum's peace of mind.
Every nappy change
Gentle on the bottom
pH-balanced wipes that clean without leaving a red, tight patch behind.
After the bath
Oil & massage time
Baby oil and turmeric balm for the warm, slow minutes after bath time.
On the go
Lid that stays shut
The resealable lid keeps wipes moist in the diaper bag, the car and the train.
Fussy evenings
A soothed tummy
Our tummy roll-on goes on in seconds when your little one is restless.
What parents say
Rated by lakhs of parents.
Loved by mums
Real mums. Real routines.
See how parents across India use Novel every day.
#NovelMoms
Your little moments make our day.
Share a photo of your baby's Novel moment. Every month we feature our favourites here.
Our factories
We don't outsource. We are the factory.
Every Novel baby product is formulated, filled and sealed under our own roof, so we control what touches your baby's skin from start to finish.
Mysuru
12.30° N · 76.64° E · KARNATAKA
Our southern plant, with cleanroom-class production and minimal human contact.
Manesar
28.36° N · 76.94° E · HARYANA
Our northern plant, close to Delhi NCR, so packs reach North India faster and fresher.
Quality control
No batch leaves without a pass.
A dedicated QA team checks every batch, and each pack carries a code that traces it back to the day, the line and the raw materials it was made from.
In-house microbiology labEvery batch is tested before release.
Full batch traceabilityFrom raw material to your doorstep.
Dermatologically testedTrusted by parents, paediatricians and hospitals.
Batch release check
Novel baby wipes · Aloe vera & chamomile · 80 wipes
Raw material inspectionPASS
Microbiology testPASS
pH balance checkPASS
Sheet softness & moisturePASS
Seal & lid leak testPASS
Batch code printedTRACED
RELEASED
Recognition & achievements
Awarded by the people who matter most.
Four Customer Satisfaction Awards — 2015, 2018, 2021 and 2023.
★
Marketplace status
Gold & Premium Seller on India's biggest marketplaces
Awarded to sellers with consistently high ratings and reliable service on Amazon, Flipkart and Meesho.
As featured in
Parenting tips
Little guides for big first moments.
Short, practical reads from the Novel team. Always follow your paediatrician's advice for your own baby.
Weekly tips on WhatsApp
A little help every week, made for your baby's age.
Pick your baby's age to see a sample tip. Tap the button and we'll send one every week on WhatsApp. Ask us to stop anytime.
Get weekly tips on WhatsAppN
Novel Baby CareWhatsApp
Questions parents ask
Good questions. Straight answers.
Still have a question?
Chat with us on WhatsAppShop Novel baby care
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